BERING


COMPANY BACKGROUND

After operating under the Mountain computer umbrella for several years,
Bering was aquired along with Mountain by Nakamichi in October 1988.
Bering now operates as a division of Ocean Microsystems, Inc., a spin-
off from Mountain officially formed in Febuary 1989. It gains gross
annual sales of $12,000,000, and employs 45 people.

PRODUCTS
It sells :
 Disk drives - (Hard, Erasable optical & Removable)
 Tape drives - ECHO SERIES
  *Cartridge/Cassette drives :
                  40MB  HP-IB         $1,500  Support 9000   2.4MB/min

 *8mm : 4920 XL  2.5GB  HP-IB  Q3,89  $6,895  Support 1000, 3000 & 9000
        4950 XL    5GB                $9,890
        4955 XL    5GB                $9,590 (no front panel control
                                             features

MANUFACTURING

Every Bering product is made in the USA.


MARKETING

Wants to establish a reputation as an innovator in mass storage
peripherals for HP computer systems.

Slogan for Echo product range : "ECHO series tape drives provide a
mirror- image of your companiy's data".

Support -
Warranty : Each product is covered by a one-year limited warranty
against defects in workmanship and materials

A 30-day risk-free guarantee is provided. If, for any reason, a Bering
product does not meet the customers expectations, it can be returned
for a full refund, credit or exchange.

Toll-free technical assistance/Free return freight.


FINANCIAL

Although Bering is an independent company and has no real formal
affiliation with Mountain or Nakamichi, it plans to draw on the
resources of those companies.


PERSONNEL

President : Thomas Parkinson
Marketing Director: Micheal Smith
National Sales Manager: Jay Franz
Engineering Director: Stephen Sun